Capsule to Exclusively Power Photo-Sharing Capabilities on TheKnot.com
#1 Wedding Brand Integrates Capsule’s Group Photo-Sharing Technology as Part of Wedding Website Offerings
LOS ANGELES (January 22, 2013) – From engagement photos and prewedding festivities to the wedding day itself, engaged couples and their wedding guests can now view every digitally captured moment right from their personal wedding website. TheKnot.com, the #1 wedding planning resource and authority on all things weddings, today announced a partnership with event-based photo-sharing app Capsule (www.trycapsule.com) to add shared group photo albums to its suite of services for engaged couples.
Seven out of 10 brides have a wedding website to share (Source: TheKnot.com & WeddingChannel.com 2011 Registry Study), making it the definitive form of communication between couples and their wedding guests. With the integration of Capsule into TheKnot.com wedding websites, brides can now instantly allow guests to add photos to a central album via their mobile devices; at the same time, it enables couples to see their wedding day from every angle without ever having to leave their wedding website.
“When your friends and family are on a multitude of social networks – be it Facebook, Twitter, Google+ or Instagram – it can be nearly impossible to keep track of, let alone see, all the photos wedding guests take,” said Cyrus Farudi, CEO of Capsule. “With Capsule’s group photo-sharing app integrated into TheKnot.com wedding websites, couples can now rest assured that all the celebratory moments will be captured and organized into one central album.”
Acutely aware of the heightened role of technology and the use of mobile devices to capture photos at weddings, TheKnot.com sought a solution that would enable engaged couples to easily see all of their wedding guests’ photos in one location. Capsule now provides such a service to brides on TheKnot.com, allowing their guests to not only contribute candid photos to a shared album on their personal wedding website via iPhone, Android, Instagram or the web, but to also download high-resolution images, easily interact with other guests, and comment and share images to their own social networks.
“We’re thrilled to provide brides and their wedding guests a new way to interact all on one platform,” said Carley Roney, cofounder and editor in chief of TheKnot.com. “TheKnot.com has always strived to make wedding planning and wedding sharing as easy as possible, and with the integration of Capsule’s photo-sharing technology, our wedding websites ensure a central home for memories that will last far beyond the reception.”
“We’re very excited to partner with the driving force behind the online wedding community and be a part of how couples plan, share, celebrate and remember their wedding,” added Farudi.
Capsule (www.trycapsule.com) is the easiest way to capture every photo taken at a wedding. CapsuleCam, the mobile app for iPhone and Android, lets guests add photos to a shared, central wedding album instantly with no uploading required. Capsule members can interact, comment, order prints, download high-resolution copies and share to social networks directly from the website. Capsule is also designed for all the events surrounding the big day, including the engagement party, bachelor/bachelorette party, bridal shower and honeymoon.
The Knot is the nation’s leading wedding resource, reaching nearly every bride in America through the number-one wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.
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