Melissa Hobley is the CMO of OkCupid, one of the biggest dating apps in the world. Under her direction, OkCupid has become famous for their message of inclusion and affirmation, including an experience that serves a number of communities, with over 22 gender options and 13 sexual orientation options. This year, OkCupid incorporated the MeToo movement into the app, partnered with Planned Parenthood for a badge, and earned a lot of attention for their “Trump Filter”. OkCupid was a proud founding sponsor of the
Today, OkCupid is getting global attention for their new campaign which aims to reclaim the phrase, DTR. The campaign encourages women to define the “F” in DTF with whatever they want it to be, from DTFilter Out the Far Right and DTFight About the President to DTFall Head Over Heels.
Melissa has worked in marketing in New York City for over 15 years. She regularly appears as an expert in media on tech, relationships and ranging from the New York Times to NPR.
How do you define your purpose & mission in life?
To not take life too seriously…and to use what I’ve got to try to make others feel great about themselves!