Irina Krechmer

Vice President of Engineering, XO Group Inc.

Irina Krechmer is the VP of Engineering at XO Group Inc., the premier technology  company that helps millions of couples navigate and enjoy life’s biggest moments through industry-leading digital brands, including The Knot–the #1 wedding planning site and app–The Bump, The Nest and GigMasters. Irina is responsible for leading the tech strategy and managing a team of over 50 software engineers. Irina is passionate about mentoring and coaching, and helping her teams reach their greatest potential.

Irina began her career as a software developer, progressing rapidly to embrace larger roles leading software development teams focused on the development of web and mobile applications. Most recently, Irina was at Amplify, where she held the role of Executive Director of Software Engineering. Her teams focused on delivering tools and services to students and educators through the extensive and innovative use of data, which were designed to improve the educators’ ability to teach and test students. Prior to that, Irina was a Director of Enterprise Platform Engineering at Redcats USA, a global online home shopping retailer with a number of sites and brands, where she spearheaded their global e-commerce platform implementation.

How do you define your purpose & mission in life?
Help and inspire my team to be the best they can be. Enjoy time with my family and all the little and big moments in life.

What’s a moment that could’ve broken you, but didn’t? How did you get past the struggle?
I’m not sure how to answer this question. I had my share of stressful events in my personal and professional lives but I don’t think they qualify as moments that could’ve broken me.

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f you could go back in time and give yourself one piece of advice, what would it be?
Multitasking doesn’t work, focusing on one thing at a time brings best results.

Who’s your biggest inspiration and why?
I’m always inspired by my daughters. I love how they are game for everything, not afraid to fail, and have a positive attitude.

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f you could create a slogan for your life, what would it be?
You can’t succeed if you never try.