Chief Marketing Officer, XO Group Inc.
Dhanusha Sivajee joined XO Group in August 2014 from AOL, where she served as Chief Marketing Officer for the AOL Brand Group and was responsible for driving audience growth across AOL’s portfolio of digital brands. Previously, Sivajee worked for Bloomberg as VP of Global Marketing for Bloomberg Mobile, where she launched a suite of Bloomberg Mobile products including the award-winning Bloomberg Businessweek & Bloomberg TV iPad apps. Prior, she worked for HBO creating cross-platform marketing campaigns and developed the go-to market strategy for HBO GO. Sivajee received a BS in International Management from the University of Manchester, England and an MBA from Duke University.
Describe a moment that could’ve broken you, but didn’t. How did you get past the struggle?
Throughout my career and personal life, I’ve had wins that have ranged in size, but I’ve also had just as many failures – ranging from the small to the epic. Whether I’ve gone through a win or a loss…I never let success get to my head, and I never let failure get to my heart.
If you could go back in time and give yourself one piece of advice, what would it be?
Be strong…when you are weak. Be brave when you are scared. Be humble when you are victorious.
Who’s your biggest inspiration and why?
My mum. As an immigrant who moved to England from SriLanka, she embodies the notion of being “hungry and humble” She didn’t start with much, but worked hard and smart to become a successful entrepreneur. Watching her, gave me the confidence to pursue my dreams, but she always instilled in me the value of humility – climbing the mountain so you can see the world, not so that the world can see you.
If you could create a slogan for your life, what would it be?
Find your passion (or passions) in life and then pursue them wholeheartedly and kindheartedly.
How do you define your purpose & mission in life?
The amazing feeling you get when you bring amazing people and teams together to achieve a common vision. I love that feeling, it drives and propels me every day.
Little Girls with dreams become women with vision.