JOB OPENINGS / Marketing, PR & Creative Services

Our Marketing, PR and Creative teams are the masterminds behind how our brands are seen, experienced and communicated to the world.

 

WHAT WE DO MATTERS:

Here at XO Group, we truly believe in doing work that matters. Through our family of brands—The Knot, The Nest, The Bump, GigMasters, and How He Asked—we inspire, inform, and cheer on our community as they move through life’s most amazing milestones. From the proposal, to creating a home and starting a family together, we’re there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ASSOCIATE MARKETING MANAGER ROLE AND OUR TEAM:

XO Group’s GigMasters Marketing team is looking for a smart, passionate and experienced Associate Marketing Manager to conceptualize and create campaigns, content, emails, and messaging that meet the needs of our vendors, our brand and our users. The right candidate is a high-energy, self-motivated, and passionate about helping event professionals do what they love for a living!

WHO WE ARE:

GigMasters was founded in 1997, so technically we're not a startup, but the fun atmosphere, fast-paced work environment and regular happy hours kind of make us feel like one. We're a tight-knit group. We hold regular company events, and we believe in celebrating company milestones.

GigMasters, recently acquired by XO Group, is the marketplace for every event, providing party planners and hosts with an online tool to find entertainment and event services of all kinds. We’ve helped facilitate over 275,000 bookings and have over 70,000 event vendors, ranging from musicians and photographers to impersonators and magicians. GigMasters empowers people to make a living doing what they love, and we take pride in being able to do so.

RESPONSIBILITIES:

  • Own the brand voice for B2B as well as B2C communication - it’s a pretty awesome voice to own!
  • Create, write, and track call-to-action emails, email campaigns, and email workflows (all with a mobile focus) to drive results, KPI’s, and revenue.
  • Write content, copy, and site messaging that drives our vendors, prospects, corporate clients and party planners to interact with our site and products.
  • Create clear marketing hooks and value props for our products and services and turn those into incredibly effective product copy, talking points, marketing materials, FAQ’s, and more.
  • Conceptualize, strategize, and collaborate across Product and Marketing to create go-to-market plans for our innovative products and new features.
  • Create paid SEM ad campaigns (adwords and social), while working alongside SEM team.

SKILLS & EXPERIENCE:

  • Minimum of 3 years experience in content marketing and/or communications (fast paced tech company a plus)
  • Exceptional, persuasive writing, editing, and proofreading skills, with the demonstrated ability to write for and connect with small business owners (promotional copywriting a plus)
  • Past experience in email marketing or marketing automation preferred (Hubspot a major plus)
  • Detail-orientated, with high standards for brand, messaging, quality and consistency of content
  • High performing self starter, with proven ability to work in fast-paced, deadline driven environment
  • Strategic, creative thinker with critical analysis and problem-solving skills, along with flexibility and adaptability
  • Strong interpersonal and communication skills with the ability to interface across multiple departments. While willing to balance personal achievement with group goals.
  • Experience with Google Adwords, Facebook ads, Instagram ads, all a plus
  • Ability to make timely decisions, anticipate problems and provide creative solutions
  • Must possess a Bachelor’s Degree in Communications, Marketing, or a related field

WHAT WE LOVE ABOUT YOU:

  • You love our users. You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.
  • You do the right thing. You are respectful and act with the highest integrity. If you see something that isn’t right, you say something.
  • You debate it.  You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You own your outcomes.  You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.
  • You make fast decisions. You are an effective and timely communicator. You understand how to collaborate, compromise, and escalate when needed.
  • You get better every day.  You welcome the gift of feedback. You never settle in your quest to grow and develop. By being here, you make our company stronger.

WHAT YOU LOVE ABOUT US:

You’ll hear a lot about culture and perks from other companies, but we like to think of it as the XO way of life. From unlimited vacation and generous parental leave benefits, to free snacks and Thirsty Thursdays, we believe in happiness above all else—in and out of the office.

WHAT WE DO MATTERS:

Here at XO Group, we truly believe in doing work that matters. Through our family of brands—The Knot, The Nest, The Bump, GigMasters, and How He Asked—we inspire, inform, and cheer on our community as they move through life’s most amazing milestones. From the proposal, to creating a home and starting a family together, we’re there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE MANAGER, SEO STRATEGY ROLE & OUR TEAM:

XO Group is seeking a Manager, SEO Strategy to join our product & marketing teams in our New York office. This position will play a key role in continuing to reach and build audience for our leading brands. The Manager, SEO Strategy will have the opportunity to work directly with multiple product squads, influencing the digital brands and experiences that drive our business. We’re looking for a roll-up-your-sleeves SEO professional with a track record of managing SEO strategy and implementation for leading digital brands.

 

RESPONSIBILITIES:

Working with the Director - SEO Analytics, the Manager, SEO Strategy will help develop and further sound on-page and off-page SEO strategy across multiple XO Group business units through these activities:

  • Develop and evolve the SEO content strategies for XO’s web properties.
  • Help research and implement global SEO keyword strategies for key web properties, advancing keyword rankings and outperforming competitors in Google and other search engines.
  • Conduct SEO content audits across multiple open source and in-house applications.
  • Learn and help advance technical SEO best practices ranging from XML Sitemaps, page speed, crawl/server errors, link analysis and clean-up, redirect implementation, and more.
  • Provide monthly reporting of traffic performance and keyword rankings.
  • Daily involvement in web analytics, including monitoring results of projects, locating problem areas and their causes, and providing recommendations based on findings.
  • Collaborate with product, editorial, and marketing stakeholders in planning meetings and discussions.
  • Provide best practices for new pages, redesigns, taxonomies, and migrations.
  • Help train the business on SEO best practices.

 

SKILLS & EXPERIENCE:

  • Bachelor’s Degree in related field of study.
  • 3-5 years experience in an SEO role with a focus on keyword research, content, and SEO best practices.
  • 2+ years direct experience developing comprehensive SEO strategies and performance-focused website content (editorial content for online media and lifestyles brands a big plus), accounting for search volume, user intent, content categories, business units, competitive landscape, and more.
  • Introductory understanding of Google Search Console and technical SEO requirements.
  • Demonstrated analytical skills, attention to detail, and quality assurance.
  • Understanding of basic HTML, CSS, and code structure as it relates to SEO.
  • Experience with web analytics programs (Google Analytics preferred).
    • Google Analytics certification is a plus.
  • Familiarity with SEO applications (Conductor Searchlight, DeepCrawl, Ahrefs, Moz, SEMrush, e.g.).
    • Conductor Searchlight certification is a plus.
  • Ability and eagerness to effectively balance ad-hoc daily requests with big-picture strategic work.
  • Proficient in Microsoft Excel and/or Google Sheets.
  • A passion for SEO and an ongoing drive to learn, understand and implement white-hat techniques.
  • Excellent drive, reliability, and cross-departmental collaboration, with strong problem-solving, presentation, and communication skills (including performance reporting).
  • Understanding of Agile/Lean development process a plus.

 

WHAT WE LOVE ABOUT YOU:

  • You love our users. You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.
  • You do the right thing. You are respectful and act with the highest integrity. If you see something that isn’t right, you say something.
  • You debate it. You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You own your outcomes. You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.
  • You make fast decisions. You are an effective and timely communicator. You understand how to collaborate, compromise, and escalate when needed.
  • You get better every day. You welcome the gift of feedback. You never settle in your quest to grow and develop. By being here, you make our company stronger.

WHAT YOU LOVE ABOUT US:

You’ll hear a lot about culture and perks from other companies, but we like to think of it as the XO way of life. From unlimited vacation and generous parental leave benefits, to free snacks and Thirsty Thursdays, we believe in happiness above all else—in and out of the office.

 

WHAT WE DO MATTERS:

Here at XO Group, we truly believe in doing work that matters. Through our family of brands—The Knot, The Nest, The Bump, GigMasters, and How He Asked—we inspire, inform, and cheer on our community as they move through life’s most amazing milestones. From the proposal, to creating a home and starting a family together, we’re there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.

 

ABOUT THE PRODUCT MARKETING MANAGER ROLE AND OUR TEAM:

We are looking to hire a product marketing manager (PMM) for our growing marketing team. The Product Marketing Manager is the bridge between the products we build and the customers we serve. We serve both prospective and existing users and pair closely with our Product Manager stakeholders on the ideation, creation, and launching of new products.

 

RESPONSIBILITIES:

  • Drive product positioning and strategy, manage product launches, and gather customer insights.
  • Understand XO Group's prospective and existing users, competitors, and how to make products more compelling.
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
  • Create acquisition KPIs and determine channel marketing strategy.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Work closely with consumer marketing and design to develop and execute creative and effective campaigns; launch marketing and site materials.
  • Manage and execute tactical work from creating overview docs, product briefs, materials and copywriting for high-level messaging.

 

SKILLS & EXPERIENCE:

  • 3+ years of experience in product marketing or product management for a technical product.
  • Excellent written and verbal communication skills. You know how to tell a story to a customer. Ideally, you’ve created content where none existed before.
  • Experience working in product marketing throughout a product’s lifecycle.
  • Excellent project management skills; able to initiate projects and drive them to completion.
  • A strong orientation towards results. You can analyze user data and implement tracking to measure success.
  • Experience deriving user insights from various data sources. Excellent analytical skills (experience with Google Analytics and/or MixPanel a plus).
  • A proven ability to work cross-functionally and collaborate with a variety of teams (i.e. product, design, PR, email marketing, sales, etc.)

 

WHAT WE LOVE ABOUT YOU:

  • You love our users. You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.
  • You do the right thing. You are respectful and act with the highest integrity. If you see something that isn’t right, you say something.
  • You debate it.  You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You own your outcomes.  You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.
  • You make fast decisions. You are an effective and timely communicator. You understand how to collaborate, compromise, and escalate when needed.
  • You get better every day.  You welcome the gift of feedback. You never settle in your quest to grow and develop. By being here, you make our company stronger.

WHAT YOU LOVE ABOUT US:

You’ll hear a lot about culture and perks from other companies, but we like to think of it as the XO way of life. From unlimited vacation and generous parental leave benefits, to free snacks and Thirsty Thursdays, we believe in happiness above all else—in and out of the office.

 

WHAT WE DO MATTERS:

Here at XO Group, we truly believe in doing work that matters. Through our family of brands—The Knot, The Nest, The Bump, GigMasters, and How He Asked—we inspire, inform, and cheer on our community as they move through life’s most amazing milestones. From the proposal to creating a home and starting a family together, we’re there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE SENIOR SALES MARKETING DIRECTOR ROLE AND OUR TEAM:

We are looking for an experienced Senior Sales Marketing Director to create and implement  B2B marketing programs that improve sales effectiveness.

To be successful in this role, you should have previous experience producing highly effective integrated B2B sales and marketing programs. Your main responsibilities include developing timely promotions and campaigns, creating compelling supporting materials and partnering with cross-functional teams to drive results.  

Ultimately, you’ll work with a variety of stakeholders to build solutions that persuade small business professionals to advertise with the #1 wedding brand across platforms.

RESPONSIBILITIES:

  • Produce high impact, bi-weekly sales programs
  • Anticipate market opportunities across 11 categories and 82 markets
  • Leverage industry trends, consumer initiatives and competitive insight to inform programs
  • Oversee creation of supporting materials, i.e. videos, talking points, tear sheets, emails
  • Drive program effectiveness across channels, i.e. events, campaigns, paid media
  • Build strong relationships with the field to drive adoption
  • Develop and implement stage-based communications program to prospects and customers
  • Partner with Product Marketing to bring new products and services to market

SKILLS & EXPERIENCE:

  • Minimum 5 years previous work experience creating successful B2B sales programs
  • Strong influence management and project management skills
  • Demonstrated ability to produce promotions, materials and campaigns that drive results
  • Knowledge of marketing automation systems such as Hubspot
  • Good communication skills along with the ability to effectively collaborate with cross functional teams
  • Understanding the mindset of local small to medium size businesses is a plus
  • Experience with Salesforce is a plus
  • Customer Experience and journey mapping experience a plus

WHAT WE LOVE ABOUT YOU:

  • You love our users. You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.
  • You do the right thing. You are respectful and act with the highest integrity. If you see something that isn’t right, you say something.
  • You debate it.  You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You own your outcomes.  You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.
  • You make fast decisions. You are an effective and timely communicator. You understand how to collaborate, compromise, and escalate when needed.
  • You get better every day.  You welcome the gift of feedback. You never settle in your quest to grow and develop. By being here, you make our company stronger.

WHAT YOU LOVE ABOUT US:

You’ll hear a lot about culture and perks from other companies, but we like to think of it as the XO way of life. From unlimited vacation and generous parental leave benefits, to free snacks and Thirsty Thursdays, we believe in happiness above all else—in and out of the office.