The XO Group Network Brands

Our audience of engaged couples, nesters and new parents turn to our brands for expert guidance, fresh ideas, a supportive community and to share the joy of experiencing life’s greatest moments. We’ll work with you to create unique, innovative and actionable programs tailored to your brand, positioning you as a trusted source and establishing brand loyalty for years to come.

If you’re advertising with us on The Knot, The Bump, The Nest or How They Asked, this guide includes assets, specs, turnaround times, and visual examples of our digital and print ad offerings.

Coveted audience. Coveted content. Coveted engagement. As the #1 wedding network, The Knot reaches 8 out of 10 brides in America (more than 11 million monthly unique visitors). Our 360 platform offers customized programs for brands to connect with their most valuable audience.

The Nest is the only brand focused exclusively on millennial couples who are setting up homes and navigating new lives as couples. As they go through a series of “firsts,” more than 3.7 million unique visitors turn to our premium content every month for fresh ideas and savvy advice on everything that impacts their lives together.

The Bump is the go-to, multi-platform media source for influential millennial moms at the times when they are spending the most: while trying to conceive, during pregnancy and baby’s first years. Build a lasting connection with our community of more than 3.8 million prenatal and postnatal moms.

The Studio @ XO

Our dedicated team of branded content editors eat, sleep and breathe millennial culture. They deeply connect with—and influence—how today’s couples navigate their way through life’s biggest moments. Their expertise generates engaging custom solutions to integrate brands with our content, forging lasting connections with our powerful audience.

Ready to Advertise? Contact Us

Reach our national audience with your branded ad campaign.

About You

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  • Agency
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      Thank You for Your Advertising Interest with XO Group

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      Trustworthy Accountability Group

      Trustworthy Accountability Group (TAG) is a cross-industry accountability program to create transparency in digital advertising business relationships.
      The disclosure below is providing our National Advertising partners with clear guidance on how traffic is derived for the XO Group properties:
      % of Visits XO Paid Non-Paid
      Q4 2016 1.8% 98.2%
      Q1 2017 1.0% 99.0%
      Q2 2017 0.9% 99.1%
      Q3 2017 1.6% 98.4%
      Source: Google Analytics October 2016—September 2017, global traffic inclusive of TheKnot.com, TheBump.com, TheNest.com and corresponding applications on Android & iOS platforms