About Our Brands

Through our family of brands—The Knot, The Nest, The Bump, GigMasters and How They Asked—we inspire, inform and cheer on our community as they move through life’s most amazing (and stressful!) milestones. From the proposal, to creating a home and starting a family together, we’re there for every step of the journey.

As the nation’s leading wedding marketplace, The Knot seamlessly engages, matches and connects couples with the products, services and vendors they need to pull off a wedding that is uniquely their own.


Through fun, lifestyle inspiration and tell-it-like-it-is advice, The Nest is the only brand focused exclusively on helping young couples put their own signature spin on life.


As the definitive millennial voice and leading multi-platform brand for all things pregnancy and parenting, The Bump supports, empowers and celebrates the journey of every parent and parent-to-be.


The go-to web and social media brand for everything proposals, How They Asked gives couples everything they need to have—and share—their ultimate “Will you marry me,” moment.


The every event marketplace, GigMasters makes it easy to find and book entertainment to celebrate life’s special moments, from wedding day to baby’s first birthday and beyond.


With a mission to empower couples to build and sustain healthy, happy marriages, Lasting is the nation’s leading marriage health app.


A movement that inspires and empowers females leaders from all walks of life to own their own purpose and mission, however they choose to define it.

Michael Steib

Chief Executive Officer

Michael Steib, CEO, joined XO Group in July 2013. Previously, Steib served as Chief Executive Officer at Vente-Privee USA beginning in 2011. From 2007 to 2011, Steib served at Google Inc. where he helped build Google TV Ads and grow Google Mobile Ads and YouTube’s advertising business. Prior, Steib held various positions at NBC Universal/General Electric, where he lead the creation of new digital businesses and helped to close $20 billion in mergers and acquisitions. Earlier in his career, he worked for Walker Digital LLC and served as a management consultant with McKinsey & Company. Steib received a BA in Economics from the University of Pennsylvania.

Gillian Munson

Chief Financial Officer

Gillian Munson joined XO Group in November 2013 from Allen & Company LLC, where she was Managing Director leading the firm’s principal investing and outreach activities with early stage technology-oriented companies. Munson was also a Vice President, Business Development at Symbol Technologies from 2003 to 2007, aiding in the company’s multibillion dollar turnaround, M&A processes, strategy, and eventual sale and integration with Motorola. Prior, Munson was an Executive Director and Senior Equity Analyst at Morgan Stanley, where she covered the mobile, storage and personal computing sectors. Munson began her career as a Research Associate at Hambrecht & Quist.

Nic Di Iorio

Chief Technology Officer

Nic Di Iorio joined XO Group in 2008. Previously, he was cofounder and CEO of City24/7 LLC from 2006 to 2008, where he remains a member of the Advisory Board. Di Iorio was also a Principal at MarCom ASP Limited, Chief Technology Officer of the Interpublic Group of Companies (IPG) and Chief Information Officer at McCann WorldGroup, a wholly owned subsidiary of IPG. Prior to joining McCann, Di Iorio spent four years at Young & Rubicam where he was responsible for the worldwide strategy and implementation of its IT infrastructure. Di Iorio received a BS from City College of New York, an MS from Polytechnic University and has been published in trade and academic publications.

Jeffrey Yin

General Counsel

Jeffrey Yin joined XO Group as General Counsel in January 2018 with nearly 20 years of experience advising a diverse portfolio of businesses ranging from emerging growth startups to large public companies. Prior, Yin served as General Counsel of The Alberleen Group and Chief Compliance Officer and General Counsel of Medallion Financial Corp. Yin’s law firm experience includes Orrick, Herrington & Sutcliffe LLP and Brobeck, Phleger & Harrison LLP, in the business and technology groups. Yin received a B.A. in Economics and Rhetoric from the University of California at Berkeley and a J.D. from the New York University School of Law.

Paul Bascobert


Paul Bascobert joined XO Group in September 2016 from Yodle Inc. where he served as President of Local. Before Yodle, his career spanned a number of leadership roles including COO of Bloomberg’s Media group, President of Bloomberg Businessweek and CMO at News Corp. Prior, Bascobert co-founded Vertex Partners, a consultancy firm specializing in sales and product strategy for pharmaceutical and media companies. He started his career as an engineer at General Motors and Whirlpool Corporation. Bascobert holds a bachelor’s degree in Electrical Engineering from Kettering University and a MBA from The Wharton School of the University of Pennsylvania.

Zohar Yardeni

Executive Vice President, Product

Zohar Yardeni joined XO Group as EVP, Product in August 2018 from Facebook where he was a Product Manager leading several product teams in the Local organization. Prior, Yardeni led product as well as design, content, and data teams as Chief Product Officer at Knewton and VP of Product at ZocDoc. Prior to ZocDoc, Yardeni ran several startups including CallStreet, an earnings call transcription service which he founded and subsequently sold to FactSet Research Systems (NYSE: FDS). Yardeni also served as Global Head of Product Management at Thomson Reuters, where he led a team working to reinvent a multi-billion dollar platform of financial applications and websites. Yardeni received an MBA from Columbia Business School and a B.A. in Philosophy and Psychology from Cornell University.

Dhanusha Sivajee

Chief Marketing Officer

Dhanusha Sivajee joined XO Group in August 2014 from AOL, where she served as Chief Marketing Officer for the AOL Brand Group and was responsible for driving audience growth across AOL’s portfolio of digital brands. Previously, Sivajee worked for Bloomberg as VP of Global Marketing for Bloomberg Mobile, where she launched a suite of Bloomberg Mobile products including the award-winning Bloomberg Businessweek & Bloomberg TV iPad apps. Prior, she worked for HBO creating cross-platform marketing campaigns and developed the go-to market strategy for HBO GO. Sivajee received a BS in International Management from the University of Manchester, England and an MBA from Duke University.

Michelle Dvorkin

Executive Vice President, Human Resources

Michelle Dvorkin joined XO Group in November 2015. With over 20 years of experience in Human Resources, Dvorkin’s career has spanned senior level work in compensation and benefits, M&A-related HR, business partner/generalist support, performance management, coaching, culture, and employee relations.  Having worked in start-ups such as Quigo and Lot18, successful mid-size growth companies like AppNexus, and large organizations including AOL, Ogilvy, Primedia, Dvorkin has a broad range of tech, media, and commerce-related people operations expertise. Dvorkin received a BA in Industrial Psychology from San Francisco State University and an MS in Industrial Labor Relations from Cornell University.

Contact Us

Get in touch for general inquiries, press and investor relations information, or to contact human resources.


Telephone: 877-843-5668
Email: help@theknot.com


Email: pr@xogrp.com


Telephone: (212) 219-8555
Email: ir@xogrp.com


Email: recruiting@xogrp.com

Our Locations

Photos: Jessica Oh Photography; Offset; Brian Dorsey Studios; Readyluck Photographers; The Schultzes; Carolyn Scott Photography; Brooke Cagle; Luke Mattson; iStock; Kevin Bluer