February 10, 2016

The Knot Celebrates Its 20th Anniversary and Shares Secrets to Long-Lasting Love

The Greatest Love Stories of our Time Revealed by The Knot as Part of Share Your Love Initiative

NEW YORK, NY/February 10, 2016 – The Knot, #1 wedding brand, announced today that it’s celebrating its 20th anniversary by honoring some of the greatest love stories of our time—and paying it forward.  From newlyweds to couples married 67 years, The Knot is capturing couples’ heartfelt love stories and sharing their sage advice for long-lasting love. The Knot has teamed up with StoryCorps, NBC’s TODAY, and more to celebrate and share the love. The home base for the #ShareYourLove national movement can be found at TheKnot.com/ShareYourLove.

“We hope this initiative will inspire all of us to better appreciate and share the love in our lives,” said Kellie Gould, editor in chief of The Knot. “I believe these heartwarming stories will show that the love felt on your wedding day can grow even deeper.”

 

Activities to Support the #ShareYourLove Movement  

 

The Knot & NBC’s TODAY Team Up for “Little Romance” Music Video With Ingrid Michaelson

The Knot and TODAY teamed up to host an event that will result in three broadcast segments on TODAY and editorial coverage in The Knot magazines and digital sites. The centerpiece is a music video of Ingrid Michaelson’s song “Little Romance.” The music video will premiere on TODAY on Friday, February 12, and it follows couples who have been married 50 or more years to a sweetheart dance and vow renewal ceremony produced by The Knot at Cipriani 25 Broadway. Go behind the scenes of the making of this music video at TheKnot.com/ShareYourLove on Friday, February 12, and see The Knot team and some of the best professionals in the wedding business who graciously offered their services for this event.

 

Love Stories and Marriage Advice 
After 20 years, and helping 25 million couples plan their weddings, The Knot has learned a lot about love. From personalized vows to marriage advice from parents, The Knot 20th anniversary content will showcase the sweet truths around getting and staying married. Get inspired by the most memorable real wedding moments, our favorite proposal stories and mother-daughter images. Additionally, couples married from one year to more than 50 years share their marriage advice in a new video produced by The Knot: To Have and to Hold: Real Couples Share Their Secrets of Lasting Love. Below are excerpts of the love advice, and for complete coverage visit TheKnot.com/ShareYourLove.

 

  • The best love Rx is laughter: Find new ways to make each other laugh and it will help you through life’s ups and downs.
  • Reaffirm your love: You know you love each other, but it is important to say it. Saying “I love you” reinforces the love—for both of you.
  • Give each other a chance to screw up: It’s easy to hold your significant other to a higher standard, but remember no one’s perfect. Let them screw up and then be kind and forgiving.
  • Don’t jump to conclusions: Always hear your partner out and give them the room to communicate before assuming you know what he or she is thinking and feeling.

 

The Knot + StoryCorps: Your Love Story Matters

The Knot has joined forces with inspirational nonprofit StoryCorps, an organization focused on strengthening and building deep connections and letting people know that every story matters. The Knot readers are encouraged to record and share their personal stories of love and marriage, while at the same time adding to the 100,000+ stories already house in the StoryCorps archive in the American Folklife Center at the Library of Congress. This not only will give them an opportunity to create a contemporaneous recording of their thoughts and feelings as they sit together this Valentine’s Day, but it will also leave them with a permanent record of their voices and wisdom that they can one day share with their children, grandchildren, great-grandchildren and generations beyond. Couples can download the free StoryCorps app and begin sharing their love story here: StoryCorps.me

 

Insta-LOVE! #ShareYourLove on Social Media and Enter to Win

Anyone can tell their love story on Instagram and be featured on The Knot. Post a pic and tell your love story on Instagram by tagging @TheKnot and including #ShareYourLove in the caption. Each story will appear on TheKnot.com/ShareYourLove, and one lucky couple will win a performance of their first dance song at their wedding by country music star Russell Dickerson. Additionally, collect tried-and-true marriage advice on Pinterest.com/TheKnot and check out creative vow inspiration, gift ideas and more on The Knot Snapchat.

 

The Knot Magazine Celebrates Platinum Anniversaries

The spring issue of The Knot magazine, on stands now, is celebrating the brand’s 20th anniversary. It includes a trilogy of platinum-inspired articles, one of which looks back at how bridal fashion has changed while another looks forward to the newest and coolest 20 wedding ideas The Knot is loving right now.

 

Top wedding professionals who helped create the sweetheart dance and vow renewal event include: Cipriani 25 Broadway, Bespoke Moments, Amanda Savory, 5 Design LLC/Star Group Productions, Sandra Bargemen, Rye Workshop, Two of a Kind, Xedo, Rent the Runway, Elan Artists, Ana Parzych Cakes, Kleinfeld Bridal, Nuage Designs, Ira Lippke Studio, The Booth and Classic Car Club Manhattan.

 

About The Knot

The Knot is the nation’s leading wedding resource with a marketplace that seamlessly engages, matches and connects couples with the right local vendors, products and services they need to plan and pull off their wedding. The trusted brand reaches nearly every bride in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that is uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company dedicated to helping people  navigate and enjoy life’s biggest moments – from getting married, to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

 

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

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