HealthiNation and TheBump.com Partner to Deliver Original Web Series for Largest Community of New Moms
Original Shows Feature Parenting Experts and Pediatricians Tackling Parenting, How-To and Pre-natal Topics
NEW YORK, NEW YORK, March 22, 2012 – HealthiNation, the premier health and wellness media company and TheBump.com, the premier destination for first-time parents and sister site of the #1 wedding brand TheKnot.com, announced today a partnership that brings original web series videos from HealthiNation to TheBump.com audience of first-time moms. As part of the partnership, HealthiNation will debut original video content that it expects to be developed in collaboration with TheBump.com editorial team, serving new moms with doctor-approved parenting and pre-natal video content they can trust. TheBump.com will also incorporate multi-platform package opportunities to its advertisers leveraging HealthiNation’s distribution network across online and TV platforms allowing them to reach the largest possible community of new moms.
As the fastest-growing pregnancy and parenting resource, TheBump.com offers in-depth, personalized resources, ranging from stage-by-stage pregnancy and parenting advice to interactive tools and checklists to the largest social network of first-time moms. Videos from HealthiNation include the original series Parent Coach, in which Parenting expert and “Good Morning America” contributor Ann Pleshette Murphy and HealthiNation’s pediatrician Dr. Preeti Parikh tackle the discipline and social issues parents encounter most. Two additional series, Babyhood Basics and Building Blocks are also included as part of the original content rollout, which offer “how-to” and critical information on developmental milestones that moms want to know.
“Time-strapped moms are constantly searching for credible information, and on-demand online videos that moms can easily access day or night are a medium TheBump.com has been committed to further developing,” said Carley Roney, editor in chief of TheBump.com. “From breastfeeding must-knows to how to handle a fussy baby, the videos from HealthiNation are perfect for our community of moms who seek expert content on a variety of platforms, and a unique marketing opportunity for our partners who want to directly target this active and engaged audience of first-time moms.”
Both HealthiNation and TheBump.com will leverage their advertiser relationships as part of this deal and offer exclusive and non-exclusive advertiser promotions across the partnership.
“We’re so excited to launch a slate of new video programs for the new mom with TheBump.com, a media property with the highest quality audience,” said Raj Amin, CEO and co-founder, HealthiNation. “Through our integrated approach, top advertisers can now extend their relationships with TheBump.com to include HealthiNation’s video content and multiplatform distribution.”
Founded in 2005, HealthiNation is a multiplatform media company that produces and syndicates original, award-winning health and lifestyle video. Millions of consumers watch HealthiNation videos monthly on digital cable television, leading web properties, connected devices, in doctors’ offices and through employer wellness portals nationwide. HealthiNation is based in New York City. For more information, visit www.healthination.com.
The Bump is the premier destination for first-time parents reaching millions of moms each year through The Bump Network, including TheBump.com, Breastfeeding.com and The Bump local guide. The Bump editorial team, “born” on the #1 wedding brand The Knot, provides new moms personalized stage-by-stage advice, from fertility to pregnancy and new mommyhood, stylish ideas, local resources, interactive tools, daily mommy deals and a savvy online community who are obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between.
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