March 24, 2016

The Knot Provides Couples With Complimentary Wedding Concierge to Help Plan and Book the Wedding of Their Dreams

The Knot Concierge Merges Technology and Local Experts to Offer a Personalized Service That Provides Ease and Confidence in Booking Wedding Professionals

 

NEW YORK, NY/March 24, 2016 – The Knot, the #1 online wedding brand and marketplace, today announced the official launch of The Knot Concierge, a high-tech and high-touch service to help couples find and book their wedding professionals. In beta, The Knot Concierge has already booked 1,000 couples’ venues. With the official launch, the concierge service is expanding to over 30 US markets and will be featured as part of The Knot’s advice and services for the entire wedding planning journey.

With a few taps on their phone or clicks of the mouse, couples can receive personalized vendor recommendations, tour scheduling and pricing. The Knot proprietary data and technology platform is combined with a real person—a wedding concierge—who will guide newly engaged couples through their venue wedding planning and booking process. The Knot concierges share their local market expertise through email, SMS and live chat. Additionally, the company insures weddings booked through this service for up to $27,000—all at no cost to the couple.

“We are combining our 20 years of wedding expertise, industry-leading technology and personal concierge support to help plan every wedding in America,” said Mike Steib, CEO of XO Group. “This first-of-its-kind service will help couples find and book the services and professionals they need for an unforgettable wedding.”

“Using The Knot Concierge was a dream; all of the recommendations were spot on,” said bride-to-be Kayla Wilson from Houston, TX. “I was getting lost in the search engine clutter of trying to find a venue and working with The Knot Concierge brought quality options straight to us, which saved us a lot of time. Our concierge talked with us and helped us stay on budget while getting everything we hoped for and more. We would have never found our venue without The Knot Concierge.”

TheKnot.com relaunched in March 2015, to include a marketplace that helps match and connect couples to any of the 300,000 wedding professionals on The Knot. Last year, the company tripled the number of connections between couples and local wedding professionals and drove purchases totaling more than $175 million worth of products and services to registry and commerce partners.

The launch of The Knot Concierge continues the company’s rich history of innovating in the wedding industry; The Knot was the first website for wedding planning, the first wedding marketplace, and the first to offer this one-of-a-kind wedding concierge program. This product was designed to further the company’s leadership position and help meet its goal of planning and booking every wedding in America. Couples can use The Knot Concierge at TheKnot.com/Concierge and engage, match and connect with all local wedding professionals at TheKnot.com/Marketplace.

About The Knot
The Knot is the nation’s leading wedding resource with a marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of couples in the U.S. through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that is uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company dedicated to helping people navigate and enjoy life’s biggest moments—from getting married, to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

###

CONTACTS:

Lauren Nolan, Manager, Public Relations, XO Group Inc., (212) 515-3595, lnolan@xogrp.com

Melissa Bach, Director, Public Relations, XO Group Inc., (212) 515-3594, mbach@xogrp.com

Jennifer Perciballi, Vice President, Corporate Communications, XO Group Inc., (212) 515-1595, jperciballi@xogrp.com