October 6, 2016

Live Bridal Fashion Week Coverage Brought to Brides Nationwide from The Knot

Leading Wedding Brand Gives Front-Row Access to Bridal Fashion Runway Shows and Hosts the Crowning Event of Bridal Fashion Week, The Knot Gala, for Wedding Industry Professionals

NEW YORK, NY/October 6, 2016 The Knot, the leading wedding brand and marketplace, continues its tradition of providing behind-the-scenes, front-row access and immediate coverage of the runway fashion shows during New York Bridal Fashion Week. The Knot will share live, real-time video through Facebook Live, plus image galleries, fashion trend articles and backstage designer interviews in near real time through editorial content on Front Row to Fashion. Bridal Fashion week runs October 5 to 11, 2016, in New York City, and the pinnacle celebration for the wedding industry is The Knot Gala on October 10, 2016, at The New York Public Library.

For the latest updates from The Knot editors during Bridal Fashion Week, please visit TheKnot.com/frontrow and follow @TheKnot on Facebook, Twitter, Instagram and Snapchat.

Front Row to Fashion on TheKnot.com, presented by Maggie Sottero and Macy’s, will feature: image galleries and videos from the top runway shows; backstage interviews with renowned designers such as Ines Di Santo, Reem Acra, Pronovias, Matthew Christopher, Mark Zunino and more; hair and makeup tutorials; and trend reports. Brides who visit TheKnot.com/frontrow will also have the chance to win a wedding dress from Maggie Sottero and a $1,000 American Express gift card.

In addition to Bridal Fashion Week coverage, Front Row to Fashion provides must-read articles about finding a wedding dress, all of the answers to the most frequently asked wedding gown questions, photo galleries of current gown styles and accessory inspiration. The Knot is the premier wedding planning destination where brides can discover and be connected with the best local bridal salons in their area.

On October 10th, with more than 1,000 attendees, The Knot Gala continues its reign as the crowning event of New York Bridal Fashion Week. Hosted annually at the historic New York Public Library, this private event brings together top wedding professionals from across the country, joined by celebrity friends and fans of The Knot. The Knot selects some of its favorite wedding professionals to show off their talents and help create The Knot Gala with exciting, never-before-seen wedding details and entertainment. This year’s theme, developed by Strawberry Milk Events, is Fêtes des Rêves—an enchanted, whimsical party of dreams. Guests will enjoy a Ladurée Pop Up Patisserie, Noir Gastronomy culinary experience that will delight all senses, formal portrait lounge, digital and live portrait sketches, and live entertainment from ballerinas, aerialists, electric violinists and more. The Knot Gala will also feature a VIP lounge where guests can try on diamond jewelry from Macy’s.

In addition to providing a behind-the-scenes look at Bridal Fashion Week for brides across the country, The Knot is connecting designers with retailers through The Knot Couture Show. More than 100 bridal brands will exhibit at The Knot Couture Show from October 8 to 9 from 9 a.m. to 6 p.m., and October 10 from 9 a.m. to 4 p.m. at the Metropolitan Pavilion in New York City. The Knot Couture Show engages, matches and connects the bridal industry by bringing together top wedding gown designers and retail buyers for a first look at the latest collections. This year will feature runway shows by Allure Bridals, Maggie Sottero and Watters, and the latest collections from Jasmine, Moonlight Bridal, Paloma Blanca and Sincerity Bridal by Justin Alexander, among others.

About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media:
Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

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