TheNest.com Launches First-ever Live Shopping Event and Holiday Gifting Hub with Gifts from Amazon.com
Curated Gift Guides and Video Segments Include More Than 180 Gifts for Everyone on Your List Available at TheNest.com/holidays
NEW YORK (November 28, 2012) – TheNest.com, a lifestyle site for young couples, today announced the launch of The Best Holiday Gifts Hub 2012, featuring a first-ever live shopping event that streamed live on TheKnot.com, TheNest.com and TheBump.com on November 19, gift guide slideshows and video segments for everyone on your list—from the fashionista to the in-laws. TheNest.com teamed up with Amazon.com to offer this unique and time-saving holiday shopping experience with gift guides exclusively curated by TheNest.com editors.
The Best Holiday Gifts Hub 2012 is a crafted guide of Amazon holiday gifts specifically chosen for the XO Group Inc. (TheNest.com parent company) millennial audience in key lifestages, from engaged to expecting. Slideshows and video segments from the live shopping event, featuring more than 180 gifts in 10 categories, include items for fashionistas, foodies, DIY decorators, techies, kids, pets, coworkers, parents and in-laws, beauty addicts and those looking to spend under $25. While browsing the guides, visitors can click directly to Amazon.com to purchase their favorite gifts.
“From planning weddings to settling into new homes and planning for their first baby, we know our audience is busier than ever,” said Carrie Reynolds, vice president of sales and custom solutions for XO Group. “We’re thrilled to team up with Amazon.com, who has the largest variety of gift options in one place, to create a one-stop, no-brainer gift guide that makes holiday shopping easier than ever for everyone on our members’ shopping lists.”
Available on TheNest.com/holidays, The Best Holiday Gifts Hub 2012 will be live until December 31, advertised on the XO Group family of websites and promoted on Facebook.com/thenest,Twitter.com/thenest and in a storefront on Amazon.com.
About The Nest
The Nest (www.thenest.com) is the only brand focused exclusively on young nesters setting up homes and navigating new lives together, reaching millions of couples each year through TheNest.com, The Nest books, The Nest Home Design Handbook and The Nest Newlywed Handbook (published by Clarkson Potter). The popular offshoot of The Knot takes a hip how-to approach to all things “grown up”—merging finances, buying and decorating homes, cooking and entertaining, family relationships and more—through expert Q&As, an online community and interactive tools. The Nest is a part of XO Group Inc. (NYSE: XOXO), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.
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Public Relations Manager
XO Group Inc.