October 14, 2011

WeddingChannel Couture Show Unveils New Luxury Experience and Name: Couture: New York Bridal Fashion Week

#1 New York Bridal Fashion Show Brings Together Thousands of Designers, Retailers and Editors

NEW YORK (October 14, 2011) – The WeddingChannel Couture Show, the number-one wedding fashion trade show, today unveiled exciting new features and a new name, COUTURE (www.coutureshow.com), for New York Bridal Fashion Week. COUTURE will continue to provide an unparalleled luxury experience for the best names in bridal that combines the passion of designers, the intimacy of a boutique retailer and the beauty of bridal fashion in the ultimate, one-stop destination.

“COUTURE is proud to be the leader in connecting nearly 400 bridal designers with retailers and, ultimately, brides,” said Carley Roney, cofounder of XO Group Inc., the parent company of COUTURE. “As New York’s premier international bridal market venue, we’re thrilled to offer increased luxury and glamour with more attendee promotions, rewards and complimentary amenities for a luxe bridal fashion experience like no other.”

LUXURY FEATURES AT COUTURE: New York Bridal Fashion Week

Luxury Event Design: Renowned event designer Lindsay Landman from Lindsay Landman Events will be partnering up with COUTURE to create a uniquely designed reception space, as well as an amazing wedding dress exhibition in the heart of the show, featuring more than 35 designer gowns and accessories as inspiration.

Ultimate Buyers Lounge: Exhibitors and attendees can relax and regroup between shows in the Ultimate Buyers Lounge, where they can enjoy food and refreshments, and enter for a chance to win special prizes.

Makeup and Hair Services: Free makeovers from beauty stylist MG Hair & Makeup will be offered to exhibitors and attendees on the 14th floor for a quick touch-up.

Promotions and Rewards: Attendees can pick up a “Passport to Fashion” game card, so each exhibitor they visit will bring them one stamp closer to winning amazing prizes from celebrity accessory designers Judith Leiber and Erin Cole, gown preservation from the Association of Wedding Gown Specialists and a two-night stay at the InterContinental New York Barclay hotel, all valued at over $6,000.

WHAT TO ALWAYS EXPECT AT COUTURE: New York Bridal Fashion Week

Nearly 100 Bridal Collections: The top designers and retailers connect at COUTURE, including Rosa Clara, Halo & Co., Paloma Blanca, Simone Carvalli, Yumi Katsura, Jasmine, Maggie Sottero, Demetrios and more.

More Than 2,000 Attendees: National and international designers—just about anyone who’s anyone in the bridal fashion world—come to COUTURE. Plus, this season, more than 200 press members will attend the event to seek out the latest bridal designs and trends.

Exclusive Editorial Coverage: Exhibitors can showcase their designs to 2 million brides by receiving exclusive editorial coverage on the top two wedding planning websites, TheKnot.com and WeddingChannel.com.

The premier luxury Spring 2012 COUTURE will run from October 15 to 17, 2011, at the legendary InterContinental New York Barclay.

About COUTURE: New York Bridal Fashion Week
Founded in 1995, COUTURE: New York Bridal Fashion Week (formerly WeddingChannel Couture Show) is the most established, premier bridal industry trade show in New York and has been the launching pad for legendary wedding dress designers such as Monique Lhuillier, Reem Acra and Lela Rose. Held twice a year, thousands of national and international designers, retailers and press attend COUTURE to introduce, buy and announce the latest fashion trends of the bridal world. COUTURE is part of XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.

Contact: Melissa Bach
Public Relations Manager
WeddingChannel.com
(212) 515-3594
mbach@xogrp.com

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