September 18, 2015

Shine Period and Fertility Tracker App Grows with Millennial Women’s Needs, From Tracking Their Period to Trying to Conceive

Shine, Launched by The Bump, Provides Simple Tools, Personalized Content and Intuitive Design

NEW YORK, NY/September 18, 2015The Bump, the definitive voice for millennial parents, today announced the launch of Shine Period and Fertility Tracker app for iPhone, now available for free on the App Store. Shine’s algorithm was built in partnership with fertility experts at Reproductive Medical Associates of New York. The app is one of the leading apps on the market to adapt to a user’s personal needs of trying to avoid pregnancy or trying to conceive (TTC) while tracking and maintaining her data and offering personalized content for each experience.

Read more information and download Shine Period and Fertility Tracker here: https://itunes.apple.com/us/app/shine-period-fertility-tracker/id1034871497?mt=8

Complete with insightful articles, data-driven tips, interactive polls and interesting facts about period tracking and the TTC journey, Shine simplifies the process of period and fertility tracking with a fresh, intuitive design and experience made specifically for the millennial woman. Applying user-inputted data, Shine learns the unique patterns of each woman’s menstrual cycle and predicts when she can expect to be fertile and on her period. It provides easy-to-use tools to record symptoms, moods, sexual activity, basal body temperature, cervical fluid and more. Through clear data visualizations and graphics, users learn how their body is impacted by their menstruation and ovulation.

“We’re thrilled to extend The Bump platform to support women and their personal health, whether simply tracking their period or trying to conceive, with one of the simplest apps in the fertility and trying to conceive category,” said Julia Wang, site director of The Bump. “No other period and fertility tracking app offers the amount of personal health and trying to conceive content in a real, tell-it-like-it-is voice, which women have come to love on The Bump.”

Shine gives women the power to take charge of their health by providing timely information about their cycle and fertility each day, as well as collecting and saving historical data related to their cycle. The app offers content and recommendations personalized to each woman’s cycle, tracking preferences and interests in an easy-to-use and modern mobile experience. For those used to inputting several points of personal health data and culling through cumbersome results to track their cycle, Shine is the answer to the need for a simplified user experience that tracks your cycle and allows you to plan ahead.

About The Bump

The Bump is the only multiplatform resource giving parents the inside scoop on fertility, pregnancy and new parenthood, reaching millions of moms and dads each year through TheBump.com, The Bump app, and The Bump local guide. The Bump editorial team, “born” from The Knot, provides new parents stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on social media @thebump.

Forward-Looking Statements

This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

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