August 7, 2015

Thousands of Moms to Breastfeed in Public Today for The Bump Boobolution

Boobolution Day Empowers Moms to Show the World It’s Their Right to Breastfeed Their Baby Whenever and Wherever Needed

NEW YORK, NY/August 7, 2015 – Today, The Bump, the definitive voice for all things pregnancy and parenting, hosts its fourth annual Boobolution Day empowering moms to breastfeed in public. The Bump Boobolution is a movement of moms to increase awareness and reduce prejudice for the basic right to nurse in public, an action that is also protected by law in 49 states, the District of Columbia and the Virgin Islands.

Despite the protection under the law and the well-known health benefits of breastfeeding, 25 percent of US women report they’ve experienced criticism or prejudice for nursing in public, according to a study of newly published breastfeeding stats. Additionally, 25 percent of women who breastfed reported to The Bump that they did so for a shorter period of time than planned, and approximately two thirds (66%) of breastfeeding women transitioned to formula within baby’s first year1.  While there are many contributing factors to both stats, fear of public breastfeeding and lack of support have been cited as reasons why moms stop breastfeeding earlier than planned.

More than 4,000 moms have already pledged to join the Boobolution on TheBump.com, and they’re sharing their pledge through social media to raise support and awareness. Exclusively sponsored by Lansinoh, moms are officially pledging on TheBump.com/boobolution, posting their pride on Facebook, Twitter and Instagram with the hashtag #boobolution.

“Covered or not, in the park or at a restaurant, a mom should feel comfortable and supported to breastfeed her baby anytime, anywhere,” said Julia Wang, site director of The Bump. “We’re thrilled that so many moms have pledged to breastfeed in public today, and our hope with this campaign is to continue to fight against the shaming and criticism so many moms experience when nursing in public.”

In addition to the Boobolution campaign, The Bump offers expert-driven advice on breastfeeding and access to online events at TheBump.com/breastfeeding, including:

Ta-Ta Tuesdays With Lactation Consultants: Each Tuesday in August, moms can chat for freewith a lactation consultant from 12 p.m. to 1 p.m. ET on the breastfeeding community message board of TheBump.com. Each participant will be entered for a chance to win a prize package from Lansinoh, Baby K’tan, Boppy, and Ingrid & Isabel. Four winners will be chosen during each chat!

3,000 Breastfeeding Articles and Videos: To help empower moms to breastfeed in public, The Bump has made it easy by curating the best expert-driven articles and videos such as Top 10 Breastfeeding Problems Solved, 12 Quotes That Totally Sum Up Breastfeeding, 15 Images That Show What Breastfeeding Really Looks Like and Tips for Breastfeeding in Public.

Breastfeeding Online Community: TheBump.com has one of the largest online communities of breastfeeding moms, who share tips, personal advice and support on the topic, 24/7.

Breastfeeding moms who share where they’re breastfeeding on social media using @thebump and #boobolution on August 7th will be entered for a chance to win a double electric breast pump, bottles and nursing supplies worth $250 from Lansinoh.
1 The Bump 7th Annual Pregnancy and Baby Study

About The Bump
The Bump is the only multiplatform resource giving parents the inside scoop on fertility, pregnancy and new parenthood, reaching millions of moms and dads each year through TheBump.com, The Bump Pregnancy and The Bump Baby apps, and The Bump local guide. The Bump editorial team, “born” from The Knot, provides new parents stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO), the premier consumer Internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on Facebook.com/thebump and @thebump on Twitter and Instagram.

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Contact:
Melissa Bach
Director, Public Relations
The Bump
(212) 515-3594
mbach@xogrp.com