August 1, 2014

More Than 3,000 Moms Will Join TheBump.com Boob-olution and Breastfeed in Public Today

Events in New York City, Los Angeles, Chicago, Dallas, San Diego, South Florida and Denver Will Host Public Breastfeeding Meet Ups on August 1

NEW YORK (August 1, 2014) – In support of National Breastfeeding Awareness Month in August, and to empower moms to show the world it’s their right to breastfeed baby whenever and wherever they need to, TheBump.com, a modern women’s pregnancy and parenting website, announces the third-annual Boob-olution event.

More than 3,000 moms on TheBump.com have already promised to join the Boob-olution, exclusively sponsored by The Boppy Company, by breastfeeding outside the privacy of their own homes on August 1, 2014, the official Boob-olution Day—and the number continues to grow. Moms are posting their pride on Facebook, Twitter and Instagram with the hashtag #boobolution and are also encouraging fellow moms to join the cause.

“Breastfeeding shouldn’t be a scary, nerve-racking thing for moms to do in public,” said Carley Roney, cofounder of TheBump.com. “The fact that 46 states, the District of Columbia and the US Virgin Islands have had to make laws specifically allowing moms to breastfeed in public shows we’ve got a lot of work to do. Our hope with this campaign is to help put an end to the shaming so many moms have experienced in stores, restaurants and airplanes when asked to stop feeding their child, cover up and/or leave. We want each breastfeeding mom across the country to feel overwhelming support and empowerment to nurse her baby wherever she chooses.”

To make it even easier and more fun for moms to nurse in public on August 1, TheBump.com has partnered with local retailers in New York City, Los Angeles, Chicago, Dallas, South Florida, San Diego and Denver to provide a place for moms and babies to meet up and eat up. Moms in these cities are encouraged to stop by the following local events to meet other moms, get advice from a lactation consultant and show their breastfeeding pride:

Yummy Mummy
1201 Lexington Avenue (between 81st and 82nd streets)
New York, NY 10028
10 a.m. – 12 p.m.

Little Beans Cafe
1809 W. Webster
Chicago, IL 60614
10 a.m. – 12 p.m.

Oh Baby Ultrasound Studio
401 Northlake Blvd., Ste. 7
North Palm Beach, FL 33408
10 a.m. – 12 p.m.

Naturally Loved
2895A Fairfax Street
Denver, CO 80207
10 a.m. – 12 p.m.

Ollie & Me
2965 State Street
Carlsbad, CA 92008
10 a.m. – 12 p.m.

Nappy Shoppe
3253 Independence Parkway
Plano, TX 75075
10 a.m. – 12 p.m.

The Pump Station & Nurtury Santa Monica
2415 Wilshire Blvd
Santa Monica, CA 90403
1 p.m. – 3 p.m.

The Pump Station & Nurtury Hollywood
1248 Vine Street
Hollywood, CA 90038
10 a.m. – 12 p.m.

YogaWorks Tarzana
18700 Ventura Blvd #210
Tarzana, CA 91356
1 p.m. – 3 p.m.

YogaWorks South Bay
740 S. Allied Way
El Segundo, CA 90245
3 p.m. – 5 p.m.

YogaWorks Pasadena
277 W. Green Street
Pasadena, CA 91105
1:30 p.m. – 3:30 p.m.

The Play Destination
28501 Canwood Street
Agoura Hills, CA 91301
10 a.m. – 12 p.m.

Can’t make it in person? Join in on social media!
Moms who breastfeed in public, tweet @thebump with the hashtag #boobolution and share where they’re feeding on August 1 will be entered for a chance to win big. One lucky mom will win a gift bag filled with breastfeeding essentials from Boppy, including an original nursing pillow, luxe nursing pillow, travel nursing pillow, nursing cover and nursing pillow plush slipcover. Four runners-up will receive an original Boppy pillow.

The first 30 moms to arrive at each Boob-olution in-person event will receive a gift bag full of must-haves from Boppy, Medela, pediped, Baby Legs and more.

In addition to TheBump.com Boob-olution campaign, the site offers breastfeeding resources, online events and information at TheBump.com/breastfeeding, including:

Ta-Ta Tuesdays With Lactation Consultants: Ta-tas, boobies, knockers—we know you’ve got questions about them and breastfeeding. Good news: We’ve got answers! Each Tuesday in August, moms can chat for free with a lactation consultant from 1 p.m. to 3 p.m. ET about all their breastfeeding questions and concerns. Each participant will be entered for a chance to win a Baby K’tan prize pack, Ingrid & Isabel nursing bra and a slipcovered nursing pillow and toy prize pack from Boppy. Here’s TheBump.com “Ta-Ta Tuesday” lineup:

August 5: Getting Prepped for Breastfeeding
August 12: Latches and Positioning
August 19: Breastfeeding a Newborn and Older Baby
August 26: Breastfeeding Problems

Celebrity Mom Breastfeeding Stories: Celebs breastfeed their babies and are proud of it too! Alyssa Milano, Tia and Tamera Mowry, Tracy Anderson, Ali Landry and Melissa Joan Hart are among the celebrity profiles featured on TheBump.com/boobolution with real breastfeeding stories and star-studded mama advice.

More Than 3,000 Breastfeeding Articles: To help moms answer all the questions running through their minds, TheBump.com has compiled more than 3,000 breastfeeding articles, along with lists of the top 10 breastfeeding benefits and the hilarious places moms have breastfed.

Informative Breastfeeding Videos: Sometimes you just need a visual! TheBump.com offers a variety of informative how-to breastfeeding videos, including Tips for Breastfeeding in Public,Breast Milk Storage 101, Increasing Your Breast Milk Supply and Is Baby Eating Enough During Breastfeeding?

Largest Breastfeeding Online Community: TheBump.com has one of the largest online communities of breastfeeding moms, who share tips, personal advice and support on the topic, 24/7.
About TheBump.com
The Bump is the only multiplatform resource giving first-time moms the inside scoop on fertility, pregnancy and new mommyhood, reaching millions of moms each year through TheBump.com, The Bump local guide and The Bump Pregnancy app. The Bump editorial team, “born” from The Knot, provides new moms stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community who is obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on Twitter @thebump.

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Contact:
Melissa Bach
Senior Public Relations Manager
TheBump.com
(212) 515-3594
mbach@xogrp.com