March 16, 2010

The Nest Magazine Brings High-Demand Content to Newsstands

The Knot Inc. Furthers Strategy to Extend The Nest Brand Offline

NEW YORK, NY (March 16, 2010)- The Knot Inc. (NASDAQ: KNOT), the premier media company devoted to weddings, babies, and everything in between, announced today that it will now be distributing The Nest, the company’s magazine brand dedicated exclusively to life as a couple, on newsstands nationwide.

The Nest picks up where The Knot leaves off after the wedding, providing real world, stylish solutions for setting up a home and making modern marriage work. Originally, the magazine was distributed through a controlled circulation to newly married members of The Knot, but due to overwhelming demand, in 2010 The Knot Inc. made a strategic decision to extend the brand’s reach to newsstands.

With approximately 70 percent of couples today living together before getting married (The Knot OTX Lifestage Study 2009), today’s announcement will offer consumers easy access to the award-winning publication featuring fresh, smart, and direct editorial for young couples on hot topics such as décor tricks, shopping, dinner, money management, and getting along.

Beginning June 2010 The Nest Magazine will be available at select retailers including Barnes & Noble, Borders, Target, Walmart, and more.  This latest extension of The Nest brand furthers the company’s mission to be everywhere young couples seek out lifestyle advice and ideas for modern life.

“We are thrilled to offer a new outlet in which to deliver our fresh style and much-needed advice for young couples,” says Carley Roney, editor in chief of The Nest. “We are proud that our tell-it-like-it-is approach and modern style have resonated so strongly with both married and cohabitating couples. From furniture to finances, real estate to relationships, we are excited to bring the unique approach to couplehood of The Nest to a broader audience.”

Please direct advertising queries to Scott Ashmore, Advertising Director of The Nest. He can be reached at 847-235-2940, or via email at sashmore@theknot.com. Members of the press looking to speak with an editor at The Nest, get high-resolution photos, or speak with real couples about married life and more, can contact PR Director Melissa Bauer at 212-219-8555 x1020 or email her at mbauer@theknot.com.

The Nest
The Nest is the only brand focused exclusively on young nesters setting up homes and navigating new lives as couples. As they go through a series of “firsts,” they depend on our premium content on TheNest.com, through social media and mobile, in magazines and books, and on television and video for fresh ideas and savvy advice on everything that affects their lives together. Because of our groundbreaking community platforms, Nesties trust and bond with our brand-and with each other- offering our advertisers the consummate opportunity to connect with them as they begin to build a lifetime of brand loyalties.