The Knot Inc. Launches the First Round of Hundreds of New Wedding Websites
Powerful New Planning Sites Include Hyper-Localized Vendor Search, Celebrity Planning Blogs, Real Wedding Photos and More
NEW YORK, NY (January 7, 2009) — The Knot Inc. (NASDAQ: KNOT) celebrates the New Year with the launch of 10 new local wedding websites in its growing portfolio of brands. The new locale-specific websites include New York City, Los Angeles, Chicago, Boston, Miami, Houston,Minneapolis/St. Paul, Napa, Outer Banks, and Charleston.
This is the first round of hundreds of new wedding websites The Knot Inc. (owner of TheKnot.com and WeddingChannel.com, the two most-visited wedding sites on the web) will launch in 2009 to provide the company’s loyal audience of millions of engaged couples with deeper and more personalized access to wedding professionals in their area. From reception sites to planners, cakes and limo companies, couples are instantly connected to all the services they need in a hyper-localized package.
Brides gain first-hand access to:
- 1,000s of inspiring Real Wedding photos.
- Insider secrets, inspiration, and advice with localized blogs from premier wedding industry pros including New York City wedding-planning guru Michelle Rago, Napa Valley nuptial maven Sasha Souza, and LA celebrity planner Lisa Gorjestani.
- Active online communities in some of the country’s most popular areas for weddings.
By bringing together the best vendors and expert bloggers, it’s easier than ever for brides to plan their wedding.
“After more than a decade of pioneering the online wedding planning space, we understand more than anyone else that planning a wedding involves a ton of local legwork — even if you’re getting married in another city,” said Carley Roney, editor in chief of The Knot. “For the millions of couples who use our sites, it was a top priority to maximize the ease of navigation and the wealth of local content, so they can find the best vendors and the hottest style available to them in the cities where they’re tying the knot.”
About The Knot Inc.
The Knot, Inc. (NASDAQ: KNOT; www.theknot.com), is a leading lifestage media company. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.