Paul Bascobert joined XO Group in September 2016 from Yodle Inc. where he served as President of Local. Before Yodle, his career spanned a number of leadership roles including COO of Bloomberg’s Media group, President of Bloomberg Businessweek and CMO at News Corp. Prior, Bascobert co-founded Vertex Partners, a consultancy firm specializing in sales and product strategy for pharmaceutical and media companies. He started his career as an engineer at General Motors and Whirlpool Corporation. Bascobert holds a bachelor’s degree in Electrical Engineering from Kettering University and a MBA from The Wharton School of the University of Pennsylvania.