JOB OPENINGS / Marketing, PR & Creative Services

Our Marketing, PR and Creative teams are the masterminds behind how our brands are seen, experienced and communicated to the world.

 

WHY WE LOVE WORKING AT XO GROUP INC:

Every year, millions of brides, newlyweds, and first-time parents visit The Knot, The Nest, and The Bump for guidance and advice during some of the most important moments in their lives.  Here at XO Group, we strive to give our customers a best in class user experience to make these moments even more special.  We are highly focused on building a user-centric, content rich, mobile first organization with a refreshing, fun and entrepreneurial work culture.  Connect yourself to work that matters!

ABOUT THE ASSOCIATE DIRECTOR OF SOCIAL MEDIA ROLE AND OUR TEAM:

We’re looking for an ambitious, data-driven, proactive and strategic Social Media Associate Director to lead the XO Group social teams. This person is a creative thinker, enthusiastic about analyzing performance metrics and has a desire to make a measurable impact on audience growth and engagement. Most important, this person must be able to translate strategy to others and empower them to make creative decisions. 

RESPONSIBILITIES:

  • Create and maintain a social media marketing strategy that grows our traffic, video views, engagement and audience
  • Analyze existing data to provide insights, suggest content strategy and empower content creators to build unique, compelling and engaging content
  • Track and monitor the effectiveness of social initiatives and A/B tests
  • Serve as social media lead across platforms and specialist for the company across marketing, editorial and sales.
  • Monitor social media trends and experiment with industry best practices
  • Manage social team's daily duties, develop reporting on social traffic, engagement and progress to monthly goals
  • Ensure that our brand voice and vision for The Bump and The Knot are reflected across  all social platforms
  • Work closely with editorial, sales and marketing teams to help package content for social and create new ideas that will drive growth and revenue.

SKILLS & EXPERIENCE:

  • Ability to manage a team 
  • Exceptional interpersonal skills and ability to work cross-functionally
  • Demonstrated ability to create and/or understand content for platforms like Facebook, Instagram, Pinterest, Snapchat, Twitter, but also have a pulse on emerging networks and a penchant for early adoption
  • Familiarity with web analytics and reporting tools such as Google Analytics, Chartbeat, Parse.ly, Crowdtangle, Social Flow, DashHudson, etc.
  • A passion for all things social and the ability to write killer headlines in your sleep
  • Exceptional verbal and written communication skills
  • Ability to switch between day-to-day details and big picture as necessary

BENEFITS & PERKS:

Things you'll like a lot!  Health Benefits, 401k, Employee Stock Purchase Plan, Free drinks and snacks, Game Room, Guest speakers and learning events, volunteering opportunities, and a mentor program.

Things you'll love! Amazing Coworkers, Unlimited vacation (you need time, take it!), Weekly happy hours – enjoy a few drinks with your amazing co-workers, Transparent and approachable executives

WHY WE LOVE WORKING AT XO GROUP INC:

Every year, millions of brides, newlyweds, and first-time parents visit The Knot, The Nest, and The Bump for guidance and advice during some of the most important moments in their lives.  Here at XO Group, we strive to give our customers a best in class user experience to make these moments even more special.  We are highly focused on building a user-centric, content rich, mobile first organization with a refreshing, fun and entrepreneurial work culture.  Connect yourself to work that matters!

ABOUT THE DESIGNER ROLE AND OUR TEAM:

XO Group seeks a talented and enthusiastic Graphic Designer with 3+ years digital experience. As part of our in-house team, this position will be responsible for working within existing brand guidelines for both digital and print projects—and will take on a wide variety of projects focused on B2B Marketing, local sales, online products, tools, and more. This is design support role, with the primary focus on DIGITAL assets, but must possess solid PRINT skills too.

Some examples of design projects: responsive email template creation, email maintenance, responsive website design, web banners, presentations (PowerPoint, Google Slides, Keynote), social media, media kits, sell sheets and one sheets, events signage and invitations, infographics, logo design, etc.

RESPONSIBILITIES:

  • Work under the direction of the Creative Director and more senior designers on the Creative Team
  • Attend team meetings and suggest ways to get project done more efficiently
  • Design within the look and feel of our established brand identities along with collateral related to different themed events
  • Passionately maintain integrity of our brands’ visual style while finding new and exciting ways to expand our use of existing design elements
  • Work on projects that include but are not limited to B2B, such as XO Group related initiatives
  • Collaborate closely with the Creative Director, more senior designers of the team, product managers, business owners and copywriters to help ensure that the strategic goals and objectives are met
  • Create detailed design specifications for the digital product team and prepare artwork for build, as well as maintain oversight of the build through our design review process
  • Provide design production assistance to the rest of the team as needed
  • Passionately maintain brand and marketing consistency across our two of our brands—XO Group and The Knot—while finding new and exciting ways to expand our use of our existing design elements
  • Troubleshoot and manage any workflow issues that may arise

SKILLS & EXPERIENCE:

  • BFA or BA in Graphic Design
  • 3+ years of work experience in a creative group (experience working on an in-house team is a huge plus)
  • Working knowledge of HTML and CSS
  • Expert in Adobe Creative Suite (InDesign, Illustrator, Photoshop), PowerPoint, Keynote, Google Slides
  • Knowledge of Sketch is a plus
  • Exceptional online portfolio displaying examples which display knowledge of responsive design and UI design (both mobile and web)
  • Strong design and typography skills
  • Passion for clean, accessible, functional design and a sophisticated design sensibility
  • Ability to think about the end user of the product, how to help them best understand the key messaging and call to action, and arrange the information hierarchy accordingly
  • Excellent communication skills, organization and time management skills. Must be able to clearly express ideas from brainstorming concepts to presenting final layouts.
  • Desire to learn how the needs of our business drive what we do
  • Ability to multi-task various projects under tight deadlines while maintaining quality is a MUST
  • Must be a team-player, collaborator, problem solver and owner with a passion for detail

Qualified candidates, please submit your portfolio along with your resume.  Submissions without portfolios WILL NOT BE CONSIDERED.

BENEFITS & PERKS:

Things you’ll like a lot!  

  • Health Benefits, 401k, Employee Stock Purchase Plan, Free drinks and snacks, Game Room, Guest speakers and learning events, volunteering opportunities, and a mentor program.

Things you’ll love!

  • Amazing Coworkers, Unlimited vacation (you need time, take it!), Weekly happy hours, Transparent and approachable executives