JOB OPENINGS / National Advertising

From connecting with clients to behind-the-scenes operations, the National Advertising team brings our partnerships with brand advertisers to life.

WHY WE LOVE WORKING AT XO GROUP INC:

Every year, millions of brides, newlyweds, and first-time parents visit The Knot, The Nest, and The Bump for guidance and advice during some of the most important moments in their lives.  Here at XO Group, we strive to give our customers a best in class user experience to make these moments even more special.  We are highly focused on building a user-centric, content rich, mobile first organization with a refreshing, fun and entrepreneurial work culture.  Connect yourself to work that matters!

ABOUT THE DIRECTOR, SALES DEVELOPMENT MARKETING MANAGER ROLE AND OUR TEAM:

We are looking for a dynamic and creative leader who can conceptualize and implement multiplatform marketing programs across digital, print, and social. 

RESPONSIBILITIES:

  • Work closely with the Head of Studio to architect cross-platform marketing programs that support integrated marketing and advertising sales initiatives.
  • Develop best practices for proposals for RFPs and advertisers at all spend levels.  
  • Lead collaboration/brainstorms with Sales Development Marketing, Studio, and Account Management to develop and customize branded content opportunities based on client RFP’s.
  • Collaborate with the Editorial, Product, and Studio teams to identify, concept and create/package sponsorable opportunities and franchises.
  • Work with EVP and VPs on advertising growth strategies, forecasting and goal setting.
  • Responsible for the creation of sales materials; including presentations, one-sheets, newsletters, media kit, research updates, etc.

SKILLS & EXPERIENCE:

  • 6-8 years marketing experience within the media/entertainment/publishing industry or come from a branded entertainment/production company.
  • An in-depth knowledge of and passion for digital advertising, publishing and social media.
  • Awareness and knowledge of industry trends and competitive/client insights to communicate/share with internal teams (sales, branded content, etc.) to drive innovation and develop sellable new to market opportunities that drive revenue.
  • Experience with media planning and custom content execution.
  • Creative leadership and a POV
  • Excellent written and verbal communication skills to effectively articulate custom content advertising programs to internal departments and external partners
  • Knowledge of editorial process
  • Leadership experience
  • An ability to multi-task and thrive in a fast-paced and deadline oriented environment.
  • An eye for detail.
  • Confidence and strong communications skills, ability to work across teams to develop, package, and share sellable opportunities.
  • The creativity to develop/package ideas that will drive revenue and the interpersonal and presentation skills to sell them through both internally and externally to client.

BENEFITS & PERKS:

Things you’ll like a lot!  Health Benefits, 401k, Employee Stock Purchase Plan, Free drinks and snacks, Game Room, Guest speakers and learning events, volunteering opportunities, and a mentor program.


Things you’ll love! Amazing Coworkers, Unlimited vacation (you need time, take it!), Weekly happy hours – enjoy a few drinks with your amazing co-workers, Transparent and approachable executives

WHY WE LOVE WORKING AT XO GROUP INC

Every year, millions of brides, newlyweds, and first-time parents visit The Knot, The Nest, and The Bump for guidance and advice during some of the most important moments in their lives.  Here at XO Group, we strive to give our customers a best in class user experience to make these moments even more special.  We are highly focused on building a user-centric, content rich, mobile first organization with a refreshing, fun and entrepreneurial work culture.  Connect yourself to work that matters!

ABOUT THE REVENUE AD OPERATIONS ANALYST ROLE AND OUR TEAM:

We are looking for a highly analytical, detail-oriented individual to fill a key role in our organization. Reporting to the Revenue Operations Manager, the Revenue Ad Operations Analyst will be crucial to yield & inventory management as well as providing visibility into inventory trends across the XO Group Network. This is a great opportunity to grow your career and drive revenue.

RESPONSIBILITIES:

  • Yield management
  • Use outstanding analytical, quantitative and problem solving abilities to inform inventory decisions
  • Provide strategic support to the Sales Organization regarding daily inquiries into inventory availability
  • Proactively alert the team of potential delivery issues due to overbooking, traffic changes, and site nuances
  • Provide recommendations for alternatives when desired inventory is sold out
  • Work with the Business Intelligence team to produce inventory related reports and dashboards including sell through analysis and forecasting models
  • Strategize with team members to develop ways to improve order & inventory management processes
  • Analyze DMP data to suggest viable Audience Segments for new sales products
  • Collaborate with cross-functional groups including Sales, Account Strategy, Product Management, Production and Marketing to identify inventory opportunities
  • Manage programmatic platforms (exchanges, DSPs, header bidding)
  • Maintain accurate ratecards in OMS
  • Own the process of setting sales goals and act as an advisor to sales management using data driven reasoning
  • Manage vendor relationships and lead regular calls with organized agendas

SKILLS & EXPERIENCE:

  • BA/BS Degree
  • 2+ years of experience in ad operations or online media/advertising with experience in inventory management a plus
  • Outstanding analytical and problem solving skills and Advanced Excel proficiency required
  • Eagerness to learn quickly and take on projects with a sense of urgency and accountability
  • Experience with DFP Premium & Operative.One or other order management tools preferred
  • Experience with Yieldex preferred
  • Knowledge of DMPs, DSPs and Audience Extension preferred, but not required
  • Candidate must possess excellent attention to detail
  • Comfortable in fast-paced and changing environment

BENEFITS & PERKS:

Things you’ll like a lot!  

  • Health Benefits, 401k, Employee Stock Purchase Plan, Free drinks and snacks, Game Room, Guest speakers and learning events, volunteering opportunities, and a mentor program.

Things you’ll love!

  • Amazing Coworkers, Unlimited vacation (you need time, take it!), Weekly happy hours – enjoy a few drinks with your amazing co-workers, Transparent and approachable executives